Guild

01-Guild


CLIENT

GuildSuper, part of the Guild Retirement Fund is one of Australia’s fastest growing specialist super funds. Designed primarily for health professionals, they have close connections to the industry their clients operate in. Overall they look after the superannuation savings of more than 70,000 members and help more than 21,000 employers meet their superannuation obligations.

BRIEF

Cross Platform Redesign & Redevelopment

TASKS

Craft and develop an intuitive user experience and provide easy access to large volumes of information. The process began with identifying and mapping a hierarchy of information from that which is most commonly used to finer detail. I designed the interface to present this information in levels of necessity using segmented brand color, typography and a question and answer based user workflow along the theme of “How can guild help you?”. In this ongoing project I was responsible for user experience analysis, wireframes, storyboarding and interface design, front end development, content management system and template updates, rich media and eDM design and development.