GSK

01-GSK


CLIENT
GlaxoSmithKline is a global research-based pharmaceutical and healthcare company with a mission to improve the quality of human life by enabling people to do more, feel better and live longer. In Australia they have improved people’s wellbeing by delivering the highest quality medicines, vaccines and over-the-counter healthcare products since 1886.

BRIEF

Mobile Product Information Tool

TASKS

With new cutting edge software and technology, ever increasing security issues and competition in the pharmaceutical market, the GSK team wanted to create a user friendly, efficient and informative sales platform. I was responsible for the UX/UI design of their sales tool upgrade to iOS and iPad. I gathered the existing information from an outdated system and technology, redesigned and developed a native iOS solution which is intuitive, elegant, rich, accessible and easily versioned. It utilises interaction and graphic animation techniques to efficiently present a large volume of statistical data. Other tasks included UX/UI high resolution screen and storyboard design, iOS development and publishing with Xcode, user testing with google analytics.


03-GSK